PRIVACY POLICY
Last updated: 29 January 2026
At Derméa Beauty, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR) and all applicable privacy laws. By accessing or using our website, www.dermeabeauty.com, you accept the practices described in this Policy.
We collect personal information that you voluntarily provide when placing an order or interacting with our website. This includes your name, email address, phone number (optional), billing and shipping address, and payment details, which are securely processed by trusted third-party payment providers. Additionally, we automatically collect certain information through cookies and analytics tools, such as your IP address, device type, browser, pages visited, time spent on the site, and general usage data. We may also receive information from third parties including Wix (our website platform), Dsers (order management), AliExpress suppliers (fulfillment partners), and payment processors such as PayPal, Stripe, or Wix Payments.
We use your personal data primarily to process and deliver your orders, provide customer support, send updates, improve your shopping experience, analyse website traffic, prevent fraud, and ensure the security of our services. Data may also be used to comply with legal or financial obligations. Cookies and similar technologies are used to enhance website functionality, analyse performance, personalise content, and remember your preferences. You may adjust your cookie settings at any time through our cookie consent banner.
We do not sell your personal information. However, we may share your data with trusted service providers who are essential for operating our business. These include Wix for hosting and security, Dsers for order processing, AliExpress suppliers for fulfillment, and payment gateways for secure transaction processing. Analytical tools such as Google Analytics and Wix Analytics may also receive anonymised usage data. In rare cases, personal information may be shared to comply with legal requirements, court orders, or official requests from authorities.
We process your data based on several legal grounds under the UK GDPR, including performance of a contract (when you place an order), your consent (for marketing and cookies), legitimate interests (to improve our services and prevent fraud), and legal obligations (tax, compliance, and regulatory requirements). Your data is stored securely within the Wix infrastructure, which uses encrypted connections, secure servers, and advanced compliance standards to protect your information. Because we work with suppliers and platforms located outside the UK, your data may be transferred internationally. These transfers are protected through legal safeguards such as Standard Contractual Clauses (SCCs) and other UK GDPR-approved mechanisms.
As a visitor or customer in the UK, you have several data rights. These include the right to access your information, correct inaccuracies, request deletion (“right to be forgotten”), restrict processing, request data portability, withdraw consent, object to certain uses, and file a complaint with the Information Commissioner’s Office (ICO). To exercise any of these rights, you may contact us at the email provided below.
We retain your data only for as long as necessary to fulfil the purposes outlined in this Policy, such as completing orders, providing support, complying with legal obligations, or maintaining business records. After this period, your data is securely deleted or anonymised. Payment information is handled exclusively by third-party payment processors, and Derméa Beauty does not store full credit card details. Because our store operates with a dropshipping model, your order is processed through Dsers and shipped directly by our AliExpress supplier; only the information required to complete delivery is shared.
This Privacy Policy may be updated from time to time to reflect changes in business practices, legal requirements, or improvements to our services. Any updates will be posted on this page, and the “Last updated” date will indicate the most recent revision. If you have any questions about this Policy or wish to exercise your data rights, please contact us at the email below.